Server-Side Monitoring Vs. Pixel Tracking - Which is Better?
Tracking conversions across several systems is a day-to-day battle for eCommerce online marketers. As privacy policies obtain more stringent and internet browsers limit tracking capabilities, accurate data ends up being more challenging to record.
Pixels are easy to set up, yet can be obstructed by advertisement blockers and personal privacy tools. That's why online marketers are turning to server-side monitoring remedies like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection approach that takes the worry of gathering and processing user information off the customer's internet browser. This causes much better performance, boosted customer experience, and the capability to adhere to data personal privacy guidelines.
By packing a tracking manuscript straight on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it much less prone to mistakes due to internet browser constraints and ad blockers and provides extra control over what information is shared with each supplier.
It likewise enables businesses to classify information characteristics based upon function and legal premises, which makes it easier to follow data privacy regulations. However, implementing S2S Tracking needs a large financial investment in hardware and software as well as specialized employees. This makes it an expensive alternative for smaller brands. Additionally, the initial arrangement can be lengthy. Nonetheless, once the system is running, it can provide accurate information to all marketing networks in real-time.
Advantages of S2S Postback Link Tracking
Consequently, it supplies reliable conversion monitoring for iGaming affiliates to maximize campaigns, lower squandered advertisement spend and raise ROI. It likewise supplies exceptional precision and dependability contrasted to Pixel Tracking which is why it's the recommended method for a lot of affiliate platforms, networks and marketers.
Pixels are simple to establish as they just need an item of HTML code in the conversion page, nonetheless they are typically restricted by browser constraints (e.g. cookie-blockers and Safari ITP) resulting in unreliable monitoring and less exact attribution. Furthermore, pixels can be conveniently blocked by ad-blockers, causing personal privacy issues for customers. S2S is a much more reputable and exact tracking technique that removes cookie-based limitations and makes sure customer data security while likewise giving enhanced safety attributes for fraud prevention. This makes it an excellent selection for high-stakes campaigns and app installs where an exact conversion matter is essential. S2S can likewise provide extra precise attribution information for mobile projects and advertisement delivery.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring functions by placing a piece of HTML code on your site that sends information to the advertisement system. It's relatively easy to set up however is prone to safety threats like being obstructed by advertisement blockers and being inaccurate due to browser settings like limiting third-party cookies or Apple's Intelligent Monitoring Avoidance (ITP).
Server-side monitoring multi-touch attribution software bypasses these constraints by sending out conversion details directly from the analytics platform's server to the user's device. This enhances tracking accuracy and enables services to catch offline conversions such as call or in-store purchases. Server-side monitoring is additionally extra secure and helps businesses comply with strict data protection laws like GDPR or CCPA.
As privacy policies become more limiting and browsers limit tracking capabilities, marketers need a better means to check their projects. This is why extra marketing experts are changing far from pixels towards sophisticated analytics server-side monitoring.
Verdicts
Server-side monitoring is the means to choose data-driven marketing. It bypasses internet browser restrictions, ad blockers, and personal privacy settings to collect and send real-time conversion data to analytics platforms. It is a lot more trustworthy, safe and secure, and accurate than pixel tracking and provides companies much more control over their data collection processes.
With ad stopping and privacy guidelines getting much more stringent, marketing professionals are trying to find choices to typical pixel monitoring. Server-to-server monitoring is one alternative that supplies considerable benefits over pixel monitoring. It's even more robust, future-proof, and permits you to record a bigger quantity of conversion data across platforms. Nevertheless, it needs a significant investment in facilities and technical knowledge. Thankfully, services like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the need for extensive development sources.